It ought to be most effective and accountable investment a brand can make - sadly, all too often it is the lowest-priority line on the plan and the least well understood.
Shopper marketing ought to be a top priority for both the sales and the marketing team - an opportunity to create real growth for your brand. In reality it can be viewed as somewhere between a retailer tax and a limited brand communications opportunity, with neither the volume-generating power of secondary display nor the pzazz and sexiness of digital or social.
We constantly look for ways to improve the world of shopper media. And we pass on what we’ve learned, so that clients can improve their own strategies and campaigns. By showing you how to plan and measure great shopper media, we help you understand what works and what doesn’t – and we give you the capability to plan campaigns that are creative, accountable – and extremely effective.
Shopper media is any means of brand communication which can carry a brand message in order to stimulate brand purchase.
It can be digital or instore; it’s often owned by the retailer and always near to the buying point.