Technology is changing every area of commerce and retail, but grocery is still dominated by instore trade, with e-commerce having only a 7.5% share (Kantar). With most of the action taking place in stores, it’s vital to be able to form a coherent view of the shopper media landscape, from barkers to billboards.
Our web platform PlanVault gives you and your team an unrivalled understanding of shopper marketing effectiveness. We can perform an independent control vs. exposed study of any activity in almost any retailer within 2 weeks of the activity ending. The study is viewable from the cloud and forms part of an evolving library of data and insight that your team can access over time.
Perhaps even more importantly, the platform gives you access to the anonymised trend data from SMG’s total campaign database - over 200 campaigns and growing rapidly.
Even the largest FMCGs struggle to learn quickly as there just aren’t enough campaigns in a year - with PlanVault, you can crowdsource insight and learn 25 times faster.