Delivering a best in class brand partnership campaign
Leverage the annual Veganuary challenge to drive sales penetration amongst free from shoppers for two major FMCG players.
In order to effectively bring two brands together across communication our in-house creative team worked to create a campaign based on ‘the perfect plant based breakfast’ which highlighted the synergy between partner brands and ensured a fair share of voice in final artwork. Our team supported both brands end-to-end across the campaign from media planning and execution as well as creative design, final artwork development and evaluation.
The campaign was an 100% online initiative to maximise communication to our specific target shoppers and featured various elements of animated creative, allowing the partnership to come alive and stand out in a ‘loud’ time of year.