Bringing a national campaign through the line for a major cereal brand
Plan, manage and evaluate a cross-retail campaign to drive maximum visibility of a national campaign at the point of purchase.
Key to the success of this campaign was the utilisation of high visibility media opportunities which could carry a brand message. As such, recommended media typically had the ability to go live without any creative restrictions from a template perspective and investment in front of store was prioritised. Impressions and CPM were outlined as key measurement tactics for the campaign.
The campaign went live across Asda, Sainsbury's, Co-op and Morrisons and a total of 12 unique media opportunities were executed.