Granola in Bowl

Bringing a national campaign through the line for a major cereal brand

The challenge 

Plan, manage and evaluate a cross-retail campaign to drive maximum visibility of a national campaign at the point of purchase.

The approach

Key to the success of this campaign was the utilisation of high visibility media opportunities which could carry a brand message.  As such, recommended media typically had the ability to go live without any creative restrictions from a template perspective and investment in front of store was prioritised.  Impressions and CPM were outlined as key measurement tactics for the campaign.  

Project highlight 

The campaign went live across Asda, Sainsbury's, Co-op and Morrisons and a total of 12 unique media opportunities were executed.

Project Statistics

300m+

Impressions delivered

£0.62

CPM

12

Unique touch-points activated

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