Lobster5 days ago0 min18th May: Covid-19 UpdateThe most recent government update on Covid-19 suggests that life in the UK will remain somewhat disrupted for a long time to come.
LobsterApr 220 min22nd April: UpdateLatest updated on how coronavirus / Covid-19 impacts shopper marketing.
LobsterFeb 255 minHow to approach the measurement of Campaign ROIThis is the latest in a series of articles designed to help shopper marketing managers and directors optimise their work and deliver a positive and increasin...
LobsterFeb 62 min3 tactics to learn fasterUnderstanding shopper media performance can be challenging at times. With retailers being protective of data and campaigns being...
LobsterJan 312 minActivating on promotion: Key considerationsShopper marketeers often question whether shopper media works harder when activated alongside a price promotion.
LobsterDec 11, 20193 minBack to basics: Partnership Campaigns (Do's and Don't's)Brand partnerships campaigns: When executed successfully, they can be an effective means to increase awareness and disrupt new markets...
LobsterNov 19, 20192 minActivating in Convenience: Core considerationsWith value sales in Convenience estimated to achieve 22% growth in 2017-2022 FMCG brands need to consider the role of Convenience...
LobsterOct 10, 20192 minOOH as a shopper tool. How to target and measure effectiveness. Historically, Out of Home (OOH) media has been categorised as traditional media, however OOH media has vastly evolved...
LobsterSep 3, 20192 minTop tips for launching NPDNPD rarely delivers a positive ROI when considering shopper investment however it is vital to effectively support any new innovation.
LobsterJul 22, 20192 min Turning data into action: Our tips In shopper, understanding ROI is an ever-increasing topic of interest. We share some top tips to ensure data drives action and improves ROI.
LobsterJul 1, 20192 min Executing OOH with the ‘always on’ shopper in mind Out of Home is traditionally associated with ATL marketing but how can it be activated as shopper marketing whilst driving sales?
LobsterJun 20, 20192 minThe power of robust benchmarksWhat is a benchmark? Noun: “A standard or point of reference against which things may be compared”
LobsterJun 14, 20192 minKPIs: Our top tipsKPIs are extremely important, enabling shopper teams to plan and measure campaign success. Always align upfront and take care within this s
LobsterJun 3, 20192 min Facilitating robust benchmarks Shopper marketeers should not be afraid to challenge quoted benchmarks both when planning and evaluating activity.
LobsterApr 3, 20192 minShopper Hacks – Timing is everything We are increasingly seeing retailers enforce their implementation deadlines with a hard-line approach. For many shopper teams this is a huge challenge to nav...
LobsterApr 3, 20193 minMaximising campaign effectiveness: Store targeting Marketing 101 - if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody well. Targeting has always played a massive rol...
LobsterMar 4, 20192 minIs there a science to art? Understanding what creative route will maximise brand sales is a core ambition for all marketeers. Fortunately, within shopper media there is a robust metho...
LobsterFeb 28, 20191 minTouch-point volume analysisPlanVault has enabled FMCG businesses to have an unprecedented understanding of how unique shopper media touch-points perform however shopper campaigns are t...
