What we think

Thoughts from the team

All
Covid-19
Plan-Apps insights

Lobster

Jul 16
0 min

How many touchpoints do you need to activate for the best results?

Lobster

Jun 23
0 min

19th June: Covid-19 update

Lobster

Jun 11
0 min

3rd June: Covid-19 Update

Lobster

May 26
0 min

Drive NPD 35% higher

Want to know what you should be investing in to see the best uplift?

Lobster

May 20
0 min

18th May: Covid-19 Update

The most recent government update on Covid-19 suggests that life in the UK will remain somewhat disrupted for a long time to come.

Lobster

May 6
0 min

6th May: Update

Latest grocery and shopper marketing updates surrounding covid-19.

Lobster

Apr 22
0 min

22nd April: Update

Latest updated on how coronavirus / Covid-19 impacts shopper marketing.

Lobster

Feb 25
5 min

How to approach the measurement of Campaign ROI

This is the latest in a series of articles designed to help shopper marketing managers and directors optimise their work and deliver a po...

Lobster

Feb 6
2 min

3 tactics to learn faster

Understanding shopper media performance can be challenging at times. With retailers being protective of data and campaigns being...

Lobster

Jan 31
2 min

Activating on promotion: Key considerations

Shopper marketeers often question whether shopper media works harder when activated alongside a price promotion.

Lobster

Dec 11, 2019
3 min

Back to basics: Partnership Campaigns (Do's and Don't's)

Brand partnerships campaigns: When executed successfully, they can be an effective means to increase awareness and disrupt new markets...

Lobster

Nov 19, 2019
2 min

Activating in Convenience: Core considerations

With value sales in Convenience estimated to achieve 22% growth in 2017-2022 FMCG brands need to consider the role of Convenience...

Lobster

Oct 10, 2019
2 min

OOH as a shopper tool. How to target and measure effectiveness.

Historically, Out of Home (OOH) media has been categorised as traditional media, however OOH media has vastly evolved...

Lobster

Sep 3, 2019
2 min

Top tips for launching NPD

NPD rarely delivers a positive ROI when considering shopper investment however it is vital to effectively support any new innovation.

Lobster

Jul 22, 2019
2 min

Turning data into action: Our tips

In shopper, understanding ROI is an ever-increasing topic of interest. We share some top tips to ensure data drives action and improves ROI.

Lobster

Jul 1, 2019
2 min

Executing OOH with the ‘always on’ shopper in mind

Out of Home is traditionally associated with ATL marketing but how can it be activated as shopper marketing whilst driving sales?

Lobster

Jun 20, 2019
2 min

The power of robust benchmarks

What is a benchmark? Noun: “A standard or point of reference against which things may be compared”

Lobster

Jun 14, 2019
2 min

KPIs: Our top tips

KPIs are extremely important, enabling shopper teams to plan and measure campaign success. Always align upfront and take care within this s

Lobster

Jun 3, 2019
2 min

Facilitating robust benchmarks

Shopper marketeers should not be afraid to challenge quoted benchmarks both when planning and evaluating activity.

{"items":["5f106b126fccc7001713073d","5ef1be6e7285460017c027f7","5ee200a1d2bf4c0017c947cc","5eccdf6d68c1900017ff3fa3","5ec541e50f1262001730a972","5eb283b3169e1a00172d6509","5eb2844f6627cf0017e03f57","5e555745fd0272001880bded","5e3c462d078bb400179d5172","5e3409612af5a30017782ce2","5df0ca65c2f1090017a9b2f9","5dd4254b5c98940017ed77c9","5d9f5d6ab64446001784ab03","5d6e892a6ab58a0017b3aaee","5d35f3a1ef025f00174d4595","5d19f18f32e3c40016587e2d","5d034dbaee127f0016a513f9","5d03494dc52c1d00164db874","5cf54c5d5a822a0015c976b7"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"min","cubeRatio":2.2857142857142856,"isVertical":true,"gallerySize":940,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":16,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_BELOW","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"MANUAL","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":248,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":-15,"textsHorizontalPadding":-30,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":940,"itemBorderColor":{"value":"rgba(198, 198, 198, 0.25)"},"galleryLayout":2,"modifiedGallerySize":true,"selectedLayout":"2|bottom|1|min|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":true,"externalInfoHeight":248,"externalInfoWidth":0},"container":{"width":940,"galleryWidth":972,"galleryHeight":1440,"scrollBase":0,"height":null}}

What we think

​

Want to find out more? Get in touch today.