How should we invest in media as lockdown eases?
Insight into how media performance has changed since Covid and how brands should invest in media.
What we think
Thoughts from the team
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Lobster
- Apr 26
- 0 min
Delivering an ROI with digital media
An insight into trending weighted ROI on digital media. Contact mail@lobster-agency.com for more info on digital media performance.
Lobster
- Mar 24
- 0 min
How has COVID impacted media performance?
How has COVID impacted media performance?
Lobster
- Mar 22
- 4 min
The power of targeting
Shopper marketing is an effective way to get your brand and messaging in front of a lot of people. As technology has evolved, so has the ...
Lobster
- Mar 22
- 2 min
Effective media pairings
When executing in a shopper campaign, like with all media investment it is important every £ works hard. When building investment plans ...
Lobster
- Mar 1
- 1 min
5 minutes with Toby Lyons (Client Associate)
A 5 minute interview with Lobster client associate Toby Lyons.
Lobster
- Feb 16
- 0 min
Lobster
- Jan 25
- 3 min
Top tips for building effective shopper creative
Top tips for marketeers building shopper creative.
Lobster
- Jan 20
- 0 min
Lobster
- Jan 20
- 3 min
Leaning on data to negotiate
In shopper marketing, understanding the data behind your campaign performance is crucial.
Lobster
- Dec 17, 2020
- 0 min
How can at-fixture media impact your shopper marketing performance?
Driving conversion with in-aisle media.
Lobster
- Nov 24, 2020
- 0 min
What does Plan-Apps reveal when it comes to Branded vs. Templated media?
Discover Plan-Apps insights into the effectiveness of Branded and Templated media.
Lobster
- Nov 10, 2020
- 1 min
5 minutes with Michelle Stribley (Client Executive)
A 5 minute interview with Lobster Client Executive Michelle Stribley.
Lobster
- Oct 28, 2020
- 0 min
Matthew Ingram
- Oct 1, 2020
- 1 min
5 minutes with Ella Rice (Client Associate)
A 5 minute interview with Lobster Client Associate Ella Rice.
Matthew Ingram
- Sep 23, 2020
- 0 min
Matthew Ingram
- Sep 15, 2020
- 0 min
Matthew Ingram
- Sep 10, 2020
- 0 min
Lobster
- Aug 11, 2020
- 0 min
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