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Feb 6, 2020
2 min

3 tactics to learn faster

Understanding shopper media performance can be challenging at times. With retailers being protective of data and campaigns being...

Activating on promotion: Key considerations

Lobster

Jan 31, 2020
2 min

Activating on promotion: Key considerations

Shopper marketeers often question whether shopper media works harder when activated alongside a price promotion.

Back to basics: Partnership Campaigns (Do's and Don't's)

Lobster

Dec 11, 2019
3 min

Back to basics: Partnership Campaigns (Do's and Don't's)

Brand partnerships campaigns: When executed successfully, they can be an effective means to increase awareness and disrupt new markets...

Activating in Convenience: Core considerations

Lobster

Nov 19, 2019
2 min

Activating in Convenience: Core considerations

With value sales in Convenience estimated to achieve 22% growth in 2017-2022 FMCG brands need to consider the role of Convenience...

OOH as a shopper tool. How to target and measure effectiveness.

Lobster

Oct 10, 2019
2 min

OOH as a shopper tool. How to target and measure effectiveness.

Historically, Out of Home (OOH) media has been categorised as traditional media, however OOH media has vastly evolved...

Lobster

Sep 3, 2019
2 min

Top tips for launching NPD

NPD rarely delivers a positive ROI when considering shopper investment however it is vital to effectively support any new innovation.

Lobster

Jul 22, 2019
2 min

Turning data into action: Our tips

In shopper, understanding ROI is an ever-increasing topic of interest. We share some top tips to ensure data drives action and improves ROI.

Executing OOH with the ‘always on’ shopper in mind

Lobster

Jul 1, 2019
2 min

Executing OOH with the ‘always on’ shopper in mind

Out of Home is traditionally associated with ATL marketing but how can it be activated as shopper marketing whilst driving sales?

Lobster

Jun 20, 2019
2 min

The power of robust benchmarks

What is a benchmark? Noun: “A standard or point of reference against which things may be compared”

Lobster

Jun 14, 2019
2 min

KPIs: Our top tips

KPIs are extremely important, enabling shopper teams to plan and measure campaign success. Always align upfront and take care within this s

Lobster

Jun 3, 2019
2 min

Facilitating robust benchmarks

Shopper marketeers should not be afraid to challenge quoted benchmarks both when planning and evaluating activity.

Lobster

Apr 3, 2019
2 min

Shopper Hacks – Timing is everything

We are increasingly seeing retailers enforce their implementation deadlines with a hard-line approach. For many shopper teams this is a h...

Maximising campaign effectiveness: Store targeting

Lobster

Apr 3, 2019
3 min

Maximising campaign effectiveness: Store targeting

Marketing 101 - if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody well. Targeting has always ...

Lobster

Mar 4, 2019
2 min

Is there a science to art?

Understanding what creative route will maximise brand sales is a core ambition for all marketeers. Fortunately, within shopper media the...

Lobster

Feb 28, 2019
1 min

Touch-point volume analysis

PlanVault has enabled FMCG businesses to have an unprecedented understanding of how unique shopper media touch-points perform however sho...

How to maintain creativity in Shopper Marketing – is your Shopper team card-bored?

Lobster

Jan 29, 2019
2 min

How to maintain creativity in Shopper Marketing – is your Shopper team card-bored?

It is no secret that that there is a wealth of new and innovative shopper marketing channels available compared to ten years ago. Neverth...

Being econometrical with the truth - why shopper marketing gets a bad rap

Lobster

Jan 29, 2019
3 min

Being econometrical with the truth - why shopper marketing gets a bad rap

The phrase “economical with the truth” was famously uttered by Sir Robert Armstrong, the then-Cabinet Secretary, in 1986 during the Spyca...

Evaluating online in the world of shopper media…

Lobster

Jan 28, 2019
3 min

Evaluating online in the world of shopper media…

While online marketing activity is ever growing in its importance, accurately measuring the true impact for brands presents an on-going c...

Good shopper marketing requires great knowledge management. Here's a primer.

Lobster

Jan 28, 2019
4 min

Good shopper marketing requires great knowledge management. Here's a primer.

I was doing a talk to several hundred year 12/13 students recently and it occurred to me, when trying to explain what I did for a living,...

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What we think

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