Give your team an unrivalled understanding of your shopper activity by putting the most powerful insights onto your desktop.
Perform an independent control vs. exposed study of any activity in almost any retailer within 4 weeks of the activity ending. The study is viewable from the cloud and forms part of an evolving library of data and insight that your team can access over time.
Perhaps even more importantly, the platform gives you access to the anonymised trend data from SMG’s total campaign database - over 2,000 studies and growing rapidly.
Even the largest FMCGs struggle to learn quickly as there just aren’t enough campaigns in a year - with PlanApps, you can crowdsource insight and learn 10 times faster.
Automated A/B testing of anything in store
If you can book it, we can measure it. Any touchpoint from a shelf talker to digital screens to secondary space - as long as it’s not in all stores, we can create a bespoke control group and analyse the effects at SKU, brand and category level. Studies can be carried out in almost any multiple retailer from supermarkets to petrol stations.
"This has greatly enhanced and accelerated our knowledge and capability within Shopper Marketing, having a direct impact on how we think about Shopper Marketing and giving us the confidence that what we deliver in store is best-in-class."
Opinions are interesting, knowledge is power
To know what worked, you first have to know what happened. Plan-Apps provides a secure, cloud-based repository for all shopper marketing activities.
You can track activations by cost, by retailer and by touchpoint. Better decision-making starts by being in command of the information: with Plan-Apps, you’ll be able to track rates, uplift effects and returns across your whole marketing plan, enabling you to focus on directing investment where it can generate the most powerful returns.
"This has greatly enhanced and accelerated our knowledge and capability within Shopper Marketing, having a direct impact on how we think about Shopper Marketing and giving us the confidence that what we deliver in store is best-in-class.”
Compare returns across touchpoints, locations and retailers
Plan-Apps allows you to plot ROI trends by channel, by location and by retailer. The anonymised combination of results from over 600 campaigns (and counting) means that you can understand the effects of shopper marketing with meaningful scale from day 1. By combining your results with the crowd, you can accelerate your organisation’s learning rate by 10-20x.