Who we are
Lobster is a specialist consultancy / agency aimed at consumer brands who are listed and sold in the UK’s major multiple supermarkets. We help marketers to transform their organisations’ shopper marketing capability.
Our objective is for your shopper marketing function to deliver and demonstrate a positive and increasing return on investment.
What is shopper media?
Shopper media is any means of brand communication which can carry a brand message in order to stimulate brand purchase.
It can be digital or instore; it’s often owned by the retailer and always near to the buying point.